12/22/2023 0 Comments Free Start with Why![]() The carrot and stick approach aims to induce behaviour through a combination of rewards and punishment. In a world that doesn’t start with WHY, there is nothing but manipulation: it’s either carrot or stick. There are two ways to influence human behaviour: manipulation and inspiration. That’s because they don’t need to appear rational when they fit the WHY… Manipulation is not inspiration But more often than not, these don’t seem to be rational. On a daily basis, our brain analyses vast amounts of data to provide ammunition to rationalise our decisions. Our decisions are the result of a dialogue between our head and our guts. ![]() Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired.” Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. “Great leaders are able to inspire people to act. For people and organisations alike, knowing WHY helps to be inspiring, creative, productive and happier. The question WHY is a very powerful question. He became world-famous after a TED talk in which he explored how leaders can inspire cooperation, trust and change. ![]() Simon Sinek created a movement to inspire people to do the things that inspire them. ![]() HR is such a large subject that our MustReads include a wide variety of inspiring books about organisations, management, recruitment, employment, and even anthropology, sociology and psychology!Īnd because every series must have an episode 1, we thought we’d start with WHY… Discover our abstract of Simon Sinek’s Start With WHY (2011) to learn how to inspire others to create value in a purposeful company. Our goal is to help those who make up the workforce of organisations keep their minds open to the best of what’s written on their craft. ![]()
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